BRIEF
Create a brand identity for a carbonated water beverage with a percentage of alcohol.
TARGET
Young millenials are searching for an identifiable seltzer brand with a reasonable price and a trendy look. They are seekers of comfort and exciting moments in the world.
CONCEPT
Sparkling water with a touch of alcohol is what anyone needs to soothe the day, bring their mind to ease, and feel cheerful. We all want to stop overthinking for a sec so... Think no more.
WHY JOLLI?
Being jolly means being happy and cheerful, letting your troubles pause for a sec. It means enjoying yourself. To emphasize the importance of “I”(yourself) when it comes to happiness, I changed that “Y” to “I” giving the name a little bit more edge!
The Logo
A clean and minimalistic logo, perfectly fitting in a world flooded with so many other seltzers' brands, yet standing out. The logo emphasizes that moment of increased joy as you take a sip of Jolli, hence the “growth” in the letters especially noted in both letters L. I wanted to create a brand that was visually captivating and easy to recognize.
flavorS
I took a step forward and created the Jolli flavors. And for each, their color and pattern.
Visual LANGUAGE
A jolly brand demanded a visual language just as full of life. Vibrant colors and modern typography translate the freshness and spark of a cold, spicy seltzer into something you can see before you taste it.
