Joshua Tobkin is the CEO and co-founder of Supra, a Web3/SaaS platform. As his public presence grew, the team needed a dedicated press page, a single destination where journalists, podcast hosts, and event organizers could find everything they needed to book him: his biography, areas of expertise, past interviews, press coverage, and direct links to his social media profiles.
I had full creative freedom on this one. The goal was to create a page that needed to communicate credibility at a glance and make outreach feel effortless.
For the visual direction I worked within Supra's brand but deliberately flipped the hierarchy. Where Supra's identity was bold and red-dominant, I chose a clean white base with red used sparingly as an accent. The result felt elevated and executive, distinct enough to stand on its own while still clearly connected to the Supra brand ecosystem. Typography and layout were kept minimal to let the content lead.
The page was published and actively used as Joshua's official press resource.
