MoveCon started as a free online stream piggybacking on Consensus in Austin. Two years later it was co-hosting stages at ETHDenver with Supra and Sui in front of a live audience. MoveCon was built around the Move programming language, and my job was to make the brand feel alive and reflect that energy: something technical and precise that was also breaking into the real world. The visual concept was simple but deliberate. The Move ecosystem wasn't just existing online, it was showing up in real places, at real events, in front of real people. The brand had to feel like that invasion was already happening, confident, inevitable, and impossible to ignore. So big that you had to be part of this movement. My job was to keep evolving it so it always looked one step ahead of where the event actually was.
2023: Launch
The brief was simple: make it feel like a real event, not a YouTube stream. I built the identity around a bold white wordmark and floating 3D objects, deliberately playful and maximalist, in line with the Web3 visual language of the moment. The real-world aerial photo of Austin grounded it geographically and gave it a sense of occasion. Color was unapologetically saturated. The goal was energy and accessibility over prestige.
2024: SCALING Up
2024 was the most complex year creatively. MoveCon ran twice: once as an online event and once in person at ETHDenver. Each needed its own visual treatment while staying unmistakably the same brand.
For the online event, I shifted the background to a deep space environment, aspirational, technical, and scalable across digital formats. I introduced a magenta-to-purple gradient frame system for speaker cards, giving the event an editorial identity it hadn't had before. The 3D objects stayed but became more intentional in their placement.
For ETHDenver, the in-person setting called for something with more physical weight. I moved to dramatic mountain landscape photography making reference to the well-known Colorado mountains with dark gradient overlays, grounded and epic, a backdrop that felt worthy of a stage. The 3D object language carried across both versions, keeping the brand coherent even as the two treatments diverged.
MoveCon Online
MoveCon ETHDenver 2024
2025: Maturity
By ETHDenver 2025, with both Supra and Sui as co-hosts, MoveCon needed to feel like a flagship. I built on the mountain landscape direction established at ETHDenver 2024 and pushed the material quality of the 3D objects forward, replacing the matte plastic shapes with iridescent glass-morphic forms, physically complex, light-refracting, and genuinely craft-forward. The palette cooled and tightened. The speaker card became a full portrait format. The co-brand hierarchy was clearly established with MoveCon always leading.
Across every iteration, three things never changed: the wordmark, the 3D objects, and the energy. The shapes evolved from candy plastic to glass, the backgrounds moved from daylight to cinematic darkness, and the palette refined itself over time. But the brand always felt like itself. That continuity across two years, two formats, and multiple co-brand partners is what makes this a system, not just a series of event graphics.
DeliverableS
Event identity across online and in-person formats, speaker card templates, keynote presentation graphics, social media assets, agenda layouts, demo day graphics, YouTube thumbnail system, co-brand lockup guidelines.
ROLE
Brand Designer & Art Director · Supra · 2023–2025
Credits
Creative Supervision: Luying Yeo
